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Poor Posture : A Modern Day Epidemic

In today's day and age, we are so occupied in our own lives that we fail to take care of the thing that matters the most - our health. Sometimes bad posture becomes habitual, particularly among people who sit in front of computers for work, and such postures can lead to chronic disability, according to a study in the Journal Ergonomics.  

Good
Posture

Hollow
Back

Flat
Pelvis

Slumping Posture

Military
Posture

Rounded 
Shoulders

Results of Bad Posture

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BACK PAIN

HEAD ACHE

POOR SLEEP

NECK PAIN

WHAT IT IS

Ergonomic pressure sensitive chair attachment

WHAT IT DOES

Corrects the user's back posture

WHERE IT IS USED

Offices | Homes | Colleges

WHAT IS THE PURPOSE

To eliminate deadly chronic diseases like spinal dysfunction.

Mood Board

Work space friendly

Red LED 

Leather finish

Universal fit 

Thumbnail sketches

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Storyboard & Mechanics

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Prototype #1

Final Prototype in making

Final Prototype

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Coral White

Dusky Black

Ultramarine Blue

Brick Red

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BackBuddy

Your back's bestfriend

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