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seek comfort wherever you go

Anxiety disorder is the largest mental health problem in the world and Soothe aims to combat these feelings of anxiety by attaching sensory and fidget objects to the back of the most accessible item we have, something we use every single day, our phones.
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Consumer Persona

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Greg |28| Autism

Greg has had autism since birth and needs a fidget toy when in the office or at home to deal with a surge of emotions such as extreme anger or frustration.

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Brian|32|OCD

Brian feels uneasy seeing unorganized stuff kept around him. In order to avoid dealing with obsessions and compulsions—fidgeting gives him something else to focus on.

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Lana|19|Stress

Lana, being a college student, stress has become a part of her life. Fidgeting gives her movements an outlet, which helps her calm her nerves, relieve stress and serve as a distraction.

Market Research

Protective
Fidgeting abilities
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Opportunity area

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No fidgeting abilities
Not protective
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Fidget Switch

Fidget Maze 

Fidget Disc

The user rests their finger in one of the groves, and rotates it.

The smal extruded pegs helps the user grip it with ease.

User can use two fingers to switch and fidget.

The magnetic fit gives the user a click feel.

Here, user can engage three fingers at once to make the tabs go up and down the maze indefinately. The smooth lock makes the experience rich.

Prototype

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Deep groove for camera protection

Circular disc design

Switch with click feel

Extruded grips

Silicon frame with metallic fidgets

Maze with 3 finger interaction

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