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BoostCharge GO

Wireless Charger with MagSafe Charging

Project
Goal

creating a compact, robust wireless charging dock with a MagSafe portable charger that charges alongside a phone, ensuring a fully charged power bank at all times, perfect for home and travel use.

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Belkin blends innovative technology with sleek design, turning everyday devices into high-performance essentials. Focused on merging aesthetics with functionality, Belkin offers intuitive solutions that elevate daily interactions to a new level.

Wireless Charging: The Rise of a New Norm in Consumer Technology

Wireless charging has become increasingly prevalent due to technological advancements and consumer demand for convenience. The global market, valued at USD 6.51 billion in 2020, is projected to reach USD 40.24 billion by 2028. Major smartphone manufacturers and other electronics companies have integrated wireless charging into their products, enhancing durability and user experience.

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Key Insights

By 2021, approximately 32% of all smartphones sold globally supported wireless charging

The wireless charging market is expected to grow at a compound annual growth rate of 24.6% from 2021 to 2028

A survey indicated that 60% of  consumers prefer smartphones with wireless charging capabilities

Interviewing Consumers 

Individuals with experience in using wireless chargers for consumer tech devices were interviewed. Participants were questioned about their preference for traditional wired chargers or wireless chargers, perceived effectiveness and convenience of each method, the advantages and disadvantages they encountered, and they elaborated on a step-by-step process of their interactions with both techniques.

Name: Alex Thompson

Age: 32

Occupation: Marketing Manager

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Preference:

  • Wireless Chargers: Appreciates the convenience and reduced wear on device ports.

  • Portable Power Banks: Relies on them for on-the-go charging.

Problems with Wireless Charging:

  • Slower Charging: Wireless charging takes longer than wired, often not ideal for quick top-ups during busy days.

  • Alignment Issues: Requires precise alignment, leading to intermittent charging if the device is slightly misaligned.

Problems with Portable Power Banks:

  • Bulkiness: Many power banks are bulky, adding weight to his travel bag.

  • Recharge Time: Long recharge times make it difficult to ensure the power bank is ready when needed.

  • Forgetting to Charge: In emergencies, Alex often forgets to charge his power bank, leaving him without backup power when he needs it most.

"I love using wireless chargers for the convenience at home, but their slower speed can be a drawback. Portable power banks are great for travel, but it's frustrating when I forget to charge them and end up without backup power in an emergency."

- Alex Thompson

Design Inspiration

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BoostCharge GO

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BoostCharge GO

Wireless Charger with MagSafe Charging

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15W

Fast wireless charging upto 15W

Powerful magnetic alignment

Made with recycled aluminum

Qi2 & Magsafe compatible

Pass through charging technology

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Blending Design with Convenience.

More than just a charger, Belkin BoostCharge GO wireless charging station is a stylish addition to your home decor. Its modern design fits anywhere, enhancing your space and powering your devices simultaneously for ease of mind.

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2-in-1 Charging for All Your Devices.

Effortlessly power up your iPhone and power bank with Belkin BoostCharge GO. Just place the power bank and your iPhone on the MagSafe pad for effortless pass through charging.

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LED Ring and USB-C Powered.

The LED ring enhances the aesthetics of the BoostCharge GO, while simultaneously

providing users with real-time charging

status updates. The BoostCharge GO is

powered by USB-C, ensuring faster and

more efficient charging speeds.

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